Convergence and Creative Engagement

The author’s understanding of convergence culture is about how the way people receive information through media is changing. Everyone can see this in our day to day lives. There are many different technological, industrial, cultural, and social changes happening all the time. These have impacted the way media circulates in our culture. People used to hear about things by word of mouth. Then by newspaper articles, and now people get connected through social media and the internet. That is the main way that media circulates now. The three different types of convergence are technology, media, and economic. Technology convergence has to do with availability. Media convergence has to do with users. Economic convergence has to do with money. Amazon is a website that is a good example of showing all three of these different types of convergence. Convergence is where old and new media collide. Creative engagement is how you get people engaged in the new types of media. It is hard for people to change the ways they receive their information. By using creativity, it make the transition easier for everyone. The internet uses interactivity, in a creative way, on websites to get people involved and online. Now we have to come up with creative ways to get people engaged in convergence, and understand how old and new media are colliding.